Our logic is simple.
Can we provide greater value to a charity with the right partnerships?
To make the charity the brand. Put their work and their promotions first. Why shouldn't the charity take 75% of the profits?
So that's what we did.
But then we thought: What if we did that with 5, 10, or even 100 charities? Why? Because their combined resources are greater than any one of them standing alone.
This means no matter who you choose to support, your support goes a long way to providing more value to all of the other charities we work with.
We started this project with a mission to do our best to provide value to charities. This means that we work hard to reduce cost. Helping to make your contribution go further.
So let's see what we can all do together.